Hi Foreclosure Cleanup Business Owners,
If you often feel like you're "scattered" with the services you currently offer, the below will guide you and set you on the right track towards a healthy bottom line. Peek at "Golden Nuggets" below for the free tools you can use to get started.
Foreclosure Cleanup Business: How to Niche Your Services to Grow Your Business
Niching Will Effectively Guide Business Owners in Narrowing Their Business Focus, Target Market and Advertising Dollars
A foreclosure cleanup business encompasses primarily the clearing out, cleaning up and maintenance of foreclosed homes. Services can range from interior and exterior cleaning, debris removal, and lawn care, to painting, gutter cleaning, pressure washing, minor repairs, carpet cleaning and removal, the boarding of windows and doors, locksmith services, and more.
Jack of All Trades, Master of None
Many new foreclosure cleanup business owners can quickly feel like they're "all over the place" in the start-up phase of their new enterprises because they may be trying to offer everything to everybody. It's typical for new business owners to try to offer as many services as possible because they don't want to lose out on any business.
However, the business owner will run the risk of being a Jack of all trades and master of none.
How to Successfully Niche Services
An alternative to offering so many services is to simply niche services; provide a few services and become a master of those services offered. Niching will not only guide a business owner in narrowing their business focus, but it will help them strategically define and effectively speak to their target market. Niching will ultimately streamline advertising and marketing efforts and dollars spent on successfully getting the word out about the business.
Ideas for Niching Specific Foreclosure Cleanup Services
Niche Debris Removal & Cleaning: Interior and exterior debris removal and cleaning can be two services with which to start in a foreclosure cleanup business. Most foreclosures will need debris gathered and removed from the home; and the home will need to be left in broom-swept condition.
To offer these two services at good prices and in fast turnaround times will lead to a niche business with incredible growth potential.
Niche Window/Door Boarding & Lock Changing: Another pair of services that make good niche offerings is the boarding of windows and doors, along with locksmith services. For example, EFG Foreclosure Cleanup Securing could offer to handle property securing, which would encompass those initial services most banks will need: boarding and changing locks.
Niche Winterization: Deciding to offer winterization (preparing pipes, toilets, hot water heaters, etc., in a home for long periods of vacancy), along with property securing, will also fit nicely within the above niche. Why? Because when a property preservation company is called in, preservation and securing are two of the first things needed after the initial inspections. Boarding, changing locks and winterization services are front-line, evergreen services that can be paired and niched effectively.
Niche Property Inspections: Another hot niche for a foreclosure cleanup business can be foreclosure property inspections. There are various forms of inspections surrounding a property in the pre-foreclosure state as well as during the actual foreclosure process. A small foreclosure cleanup company that positions itself to handle property inspections will be the first on the scene of the property. This is a bonus in that this niche company can offer to bid on other aspects of the job and outsource those services or refer them out; thereby earning income on aspects of the job, even though they won't be performed in-house.
Preparing for Successful Growth at Start-up
Though it's tempting to start out offering a plethora of services in a new foreclosure cleaning business, it may be wiser still to consider offering niche services for successful growth.
Niching Beyond the Start-up Phase
If a foreclosure cleanup business owner is already in operation, but the owner feels the business is spread too thin, niching can still be accomplished with the simple pairing down of services. Entrepreneurs can simply decide which services to eliminate and which services to keep. The services that are kept should be communicated to the existing client base using a unique selling proposition that will ultimately benefit the client.
Good luck in growing your foreclosure cleanup business by niching your services.
Foreclosure Cleanup Consultancy
Cassandra Black is the Author of How to Start a Foreclosure Cleanup Business, Property Preservation & Real Estate Contracting & Subcontracting Directory,
How to Start a Foreclosure Cleanup Business: FREE Articles & Advice Blog, How to Register Your Business with HUD & Other Government Contracting Agencies: One-Stop Resource to Locate Government Contracts, Pricing Guide for Foreclosure Cleaning & Real-Estate Service Businesses, How to Market Your Foreclosure Cleanup Business, the
Foreclosure Cleanup Business Combo Estimate & Contract Form, Foreclosure Cleanup Feedback Form (and other cleanup business forms) and the Housing Authority Master Contacts List with Bonus Search Tool. Cassandra is also the CEO of
Foreclosure Cleanup, LLC, Real Estate Cleanup, Atlanta, GA, and an Investor & Landlord (TheCassandraGroup RE
Failed Banks Listed by Month
Visit this link to see which banks closed in which month. (Remember, the acquiring institutions of failed banks can be fertile ground for foreclosure cleanup businesses.)
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Creating a Marketing Plan
To successfully niche your services, consider working up a Marketing Plan which focuses on the services you choose to target. (If you haven't already, you can take this opportunity to "rough" a marketing plan for your business full-scale.) For help on creating a marketing plan, visit the following links:
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Tip: To locate your County Clerk's Office, GOOGLE phrases like "Your County Name" and County Clerk; or "Your City Name" and "County Clerk".
Business Rules for Your State: To find out rules, regulations, business registration and filing requirements in your state for doing business, visit this government link and find your state:
D-U-N-S Number Tip: Don't "pay" for a D-U-N-S Number! Some companies charge $149 and up when they box it with other services. Getting your number is free, free, free if you are signing up as a vendor on government contract registration websites.
Free Business Cards
"Cassandra, Thank you for the 5 Steps. ... I'm really appreciative of your outstanding and sincere effort to support entrepreneurs in the property business. I purchased your Foreclosure Cleaning ebooks which is in line with my desire to never, ever, work in corporate America again. ... You truly are an inspiration to me. Thank you. I'll see you in the Tropics !! All the best, J., Arizona"
If you haven't read the previous issue, you can read it at this link
Products to Grow Your Business
(List of 400+ Contacts that Rec'd HUD $1 Billion Toward Foreclosure Cleanup. Use this List to Get Lucrative Biz Contracts
(Updated: Over 1,500 Industry Contacts!)
Blogs of Interest
Make a list of your company's most requested services, and devise a plan to focus heavily on those services going forward.