Here are a few low-cost and FREE marketing tips from the Small Business Administration (SBA.gov) to get your brain going when it comes to getting and keeping clients:
� Publish an industry newsletter for customers and prospective customers (it doesn't have to be fancy or expensive).
� Develop a brochure of your company's foreclosure cleanup services.
� Include a postage-paid survey card or feedback sheet with your brochures and other company literature. Include check-off boxes or other items that will involve the reader and provide valuable foreclosure cleanup services feedback to you.
� Remember, your foreclosure cleanup business cards aren't working for you if they're in the box. Pass them out! Give prospective clients two business cards and brochures - one to keep and one to pass along to a colleague who may need your company's services.
� Produce separate business cards and sales literature for each of your target market segments (e.g. REO realtors and foreclosure investors).
� Create a poster or calendar to give away to customers and prospects (perfect for end of year holidays!).
� Print a slogan and/or one-sentence description of your foreclosure cleanup business on letterhead, fax cover sheets, and invoices. (For example, "Your One-stop Shop for Foreclosure Cleanup Services.")
� Develop a company website! (You need one these days. Not having a website is fast becoming equivalent to not having a phone for your business. You must have an online presence in the foreclosure cleanup industry.) Ours is http://www.foreclosurecleanup.biz.
� Create a signature line to be used for all your e-mail messages. It should contain contact details, including your Web site address and key information about your company that will make the reader want to contact you. Your signature line should include a direct link to your website.
� Include foreclosure cleanup client testimonials from customers in your literature.
� Test a new mailing list. If it produces results, add it to your current direct mail lists or consider replacing a list that's not performing up to expectations in your foreclosure cleanup business.
� Rather than sending direct mail in plain white envelopes, use colored or oversized envelopes to pique recipients' curiosity. (Postcards are the way to go in the foreclosure cleanup industry!)
� Announce free or special offers in your direct response pieces. (Direct responses may be direct mail, broadcast faxes, or e-mail messages.) Include the offer in the beginning of the message as well as on the outside of the envelope for direct mail.
There are tons of free and low-cost marketing tips you can implement to grow your foreclosure cleanup business. As with anything in growing a successful enterprise, you must be consistent in your efforts.
Many wishes of great success to you as we prepare to head into what will be a busy season in the foreclosure cleanup industry.