How to Grow Your Lawn Care Business During Cold Months, Beyond Adding the Obvious Services
It's cold, cold, cold in many areas of the country. But that does not mean your lawn care business has to suffer. Here are some ways to add exponentially to your bottom line, beyond
adding the obvious winter-month services.
It's cold in many areas of the country. Temperatures are steadily falling in many states, but that does not mean your business profits have to go down as a lawn maintenance company. One of
the most effective ways to grow your lawn care business during the fall and winter months is to add new services.
Goal: Healthy Bottom Line
During the winter months, many lawn maintenance companies market the obvious services such as blowing leaves, mulching, aerating, pruning, and similar services. These are needed services
that most lawn care companies tout and bank on to assist in a healthier bottom line.
Grow Your Lawn Maintenance Business by Working with Foreclosures
But to exponentially grow your lawn maintenance business during slower months, you can capitalize off a needed service that has cropped up as a result of the astronomical number of
foreclosures on the market: foreclosure cleanup. Foreclosure cleanup businesses generally handle a plethora of services which can include the following: debris removal, interior and exterior cleaning, lawn mowing,
trimming, tree removal, roof repair, gutter cleaning, pressure washing, window boarding, door boarding, lock changing, inspections, carpet cleaning, laying and carpet removal, painting, minor repairs, and the like.
Work On HUD Homes
In many scenarios, the homes needing foreclosure cleanup and lawn maintenance services are
HUD homes and often the work is given to smaller companies by foreclosure realtors or larger property preservation companies working as an extension of HUD's M&M Contractors ("Management and Marketing"
Choose Services that Work with Your Business
Though foreclosure cleaning businesses can offer a plethora of services, as a lawn maintenance business, you can choose to add foreclosure cleanup services that fall in line with the services you already offer in your business. For example, you can offer
lawn and exterior debris removal such as the removal of limbs, fallen trees and piled up junk such as bicycles, swing sets, grills, etc., from homes that have been abandoned or are in the foreclosure or pre-foreclosure
Put Truck and Trailer to Work
As a lawn maintenance company, you likely already have a truck and/or a trailer you can use to pick up exterior debris and haul to the junk yard. You probably already have a saw, large bags,
needed gloves and face masks and a small crew. Use them to get a foot in the foreclosure cleanup industry in your area.
You can also choose to offer drive way and exterior pressure washing. If you don't have a pressure washer, you can easily rent one at The Home Depot or a similar rental outlet. Throw it on your
truck and offer this service as part of your foreclosure cleanup cache of services during the cold months so you can
profit during what is traditionally a slow time for lawn care businesses.
If you are equipped, you can also offer snow removal (consider partnering with a like company) and interior trash-outs. Remember, you likely already have a truck and you are familiar with the
real estate contracting industry as a lawn maintenance company; so why not buy some cleaning supplies, hire qualified interior cleaners and put some miles on that truck in the winter months by offering foreclosure
Using Equipment You Already Have On-hand
The trick in adding basic foreclosure cleanup services to your lawn care business is to keep in mind the equipment you already have on hand. Take inventory of the tools, equipment and supplies
you already have, research the foreclosure cleanup industry, and get creative on how you can maximum equipment inventory in your area in the fall and winter months.
Check Your Business Insurance & Licensing
You will want to contact your insurance agent to make sure your existing coverage is ample to cover the new foreclosure cleanup services you want to add to your lawn maintenance business.
Also, give a quick call to your governing business license office (i.e., in some areas, the County Clerk) to make sure your current business license is ample to offer foreclosure cleanup services.
To get started quickly, pick up some new car magnets from your local print shop or online printer (less than $30 bucks in most cases!), order some new business cards (you can find free
business cards online), find a list of realtors in your area (go to your multiple listing service) and start contacting them announcing the new aspect you've added to your lawn maintenance company's cache of business services.
Good luck with your lawn maintenance business as you venture into the world of foreclosure cleanup!
NOTE: Throughout the internet/web and in real estate industry literature, you may see the terms or names mortgage field services, property preservation business, foreclosure cleanup, foreclosure cleaning, foreclosure clean-outs, foreclosure clean, clean foreclosures, cleaning foreclosures, REO trashout, REO trashouts, field asset services, property field services, field service, and field services used interchangeable. The main thing to remember is foreclosure cleaning and foreclosure cleanup generally refer to smaller entities; while property preservation generally refers to larger companies.