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How to Advertise Your Foreclosure Cleanup Business Effectively on a Start-up Budget

Best Free and Low-cost Places to Advertise Your New Foreclosure Cleanup Business

When you first start your business, you don't have to spend an arm and a leg on advertising. Here are the best free and low-cost places to advertise your new enterprise.

A foreclosure cleanup business, you can offer a plethora of services. The services offered can include everything from trash-outs, to initial yard care, to ongoing lawn maintenance, to boarding up windows and doors of abandoned foreclosures, to lock changing, to pressure washing the sides of houses, garage interiors and drive ways, to full-fledge painting, repairs, and so much more. You can choose to provide any of these services exclusively, or in combination with other services. This can make determining where to strategically advertise somewhat tricky.

Don't Overlook Advertising

When you just start your business, you will have normal start-up expenses that include licensing and registration, insurance, telephone service, uniforms (which can be plain old orange t-shirts and khakis), miscellaneous supplies, equipment rental and a few other necessary items. It will be tempting to penny pinch on effort when it comes to advertising because it will be an expense you don't feel like you can see, touch, put your hands on. Don't. But if you don't advertise, your phone won't start ringing and you be making a dime. Your doors will close before you get going.

Free and Low-cost Advertising

One of the cheapest forms of advertising, on a "start-up" budget, is classified ads. We're talking about virtual, online advertising. Classified ad sites like Craigslist, Backpage, eBay Classifieds (formerly Kijiji), ClassifiedAds, and others, are excellent outlets for advertising your cleaning foreclosures business. These websites have both free and paid options and they are broken down geographically. You can click your mouse and be taken to your city and state and start typing away your ad into their systems immediately. It usually takes 15 minutes or so before your ad is visible to customers who may be seeking your company's services. Some sites post instantaneously, within seconds.

Search Engine Juice

If you live in a smaller city, choose to advertise your business in the largest city close to your town on several classified ad websites. You'll be amazed at the search engine juice you will get from classified ad sites. (Remember, websites like Google, Yahoo, Bing, and Ask, to name a few, are search engines. As web surfers type in a service which your company offers, ideally, you want your name to pop up on the first few pages of these search engines. Using classified ad sites will get your company more online visibility, quickly; though it will take more than classified ad posting alone to get your foreclosure cleaning business name to the top of the search engines.)

What to Include In Your Ad

When you post your new clean foreclosures business on classified ad websites, at minimum, make sure you include your list of services, your company name, website, phone number, and if appropriate, email address. Warning: You'll get tons of junk mail in your inbox if you post your email address, so make this decision carefully. Some classified ad websites provide you with a disguised email address, of sorts, so you can still receive email queries from potential customers, yet the customers won't see your real email address -- which is great in preventing email junk mail.

If you are running any specials in your business cleaning foreclosures at the time of the ad posting (i.e., carpet cleaning special, lawn care special, trash-out special), mention them in your advertisement.

Free vs. Paid Ads

Start out posting free ads for your foreclosure cleaning business, and then consider some of the paid options on classified ad websites to start getting your name in front of potential customers quickly and cheaply. Online classified ad posting is one of the most budget friendly, effective outlets for new businesses cleaning foreclosures.

Ad Expiration

The beauty of online classified ad posting is that most of websites will send you a reminder email when your advertisement for cleaning foreclosures nears expiration. With a few clicks of your mouse, you can renew your ads every seven days, every month, every three months, etc., depending on the website.

When you start your foreclosure cleaning business, you absolutely don't have to spend an arm and a leg on advertising. Just be strategic and consistent in your efforts.

Many wishes of success with your foreclosure cleanup business.

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Article by Cassandra Black, Author of How to Start a Foreclosure Cleanup Business and several foreclosure cleanup industry Guides, Reports and Forms. Sign up as a Premium Newsletter Subscriber. You will periodically receive foreclosure clean-up job leads and consultative advice to help you grow your foreclosure cleanup business!

For more industry information, visit the foreclosure cleanup blog and the foreclosure cleaning newsletter archive.

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